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Earn your HBCU Data and Analytics Credential

The HBCU Data and Analytics Credential is designed for individuals interested in discovering more about the collection and use of data across campus—with a focus on assessment and institutional effectiveness. Offered through an online course with eight separate lessons, the credential provides an opportunity to learn best practices and share campus successes and challenges with individuals in similar positions (such as senior administrators, support staff, or faculty with an interest in data collection and usage) at relatable institutions.

Throughout the course, participants will be provided with competence, resources, evaluations, and direct applications for their campuses. For each lesson, there will be a Campus Labs presentation, a self-guided assignment, and an opportunity to submit ideas and work for evaluation. While the work will be self-paced, there will also be hosted huddles where participating members will come together to discuss the topics, pose questions to the group, and seek input on campus experiences.

Course Deliverables

This course, augmented by group conversations, will help those interested in data and analytics by providing:

  1. Competence – The lessons, videos, and learning outcomes are designed using accepted best practices within higher education. Participants can feel confident that they are gaining the competencies expected.
  2. Resources – Each lesson will have a variety of topical resources (readings, videos, web links) as well as webinars on each topic led by Campus Labs and campus stakeholders.
  3. Evaluation – A unique aspect of this certification is that participants will have the opportunity to demonstrate competence and have their work evaluated by Campus Labs. This will ensure that the learning outcomes are being met, provide feedback to the participants, and ensure the credibility of the certification.
  4. Direct Application – Participants will be able to use the resources and information to apply their learning to their campus environment. The takeaway will be artifacts useful for their work on campus.

Additionally, each participant will have the opportunity to build individual professional portfolios highlighting their work in the course utilizing Chalk and Wire.

Schedule and Registration

Eight lessons will be offered during the course. A 90-minute webinar is associated with each lesson - facilitated on the first Thursday of each month, from 2–3:30 p.m. ET, beginning in October.

Register for individual lessons below. If you would prefer to register for all remaining lessons, you may also fill out one form.

Register for All Remaining Lessons

Credential Structure

Individuals who attend the webinar series will receive digital badges for their participation via (powered by Milestone – Campus Labs’ skill and achievement platform). Additional badges are available at the conclusion of each lesson based on the participants’ completion of the unit assignments and/or activities.

The HBCU Data and Analytics Credential badge will be issued to those participants who complete the entire course – documenting achievement in five skill areas: Collecting Data, Consuming Data, Analyzing Data, Assessing Data, and Collaborating with Data. These participants will be recognized during the 5th Annual UNCF Career Pathways Initiative and Data Institute.


This course is designed for senior administrators, mid-level managers, support staff, and faculty members who work with or are interested in data collection and usage for institutional as well as unit improvement and accountability.

Photo of Kelli S. Rainey, EdD

Kelli S. Rainey, EdD

Kelli S. Rainey, Ed.D., provides specialized consultation for campuses eager to implement organizational strategies that ensure institutional vitality and works with campuses on strategic planning, accreditation preparation and assessment planning. With two decades of higher education experience, she has an extensive background in enrollment management, student development, and institutional effectiveness. Previous to joining Campus Labs in 2019, she provided strategic leadership in a dual role as assistant vice president for academic and student support services and chief operating officer for institutional effectiveness at Johnson C. Smith University, where she formerly served as dean of academic support services, institutional accreditation liaison, and director of the office of institutional planning, assessment, effectiveness and research. She holds a doctorate in higher education and organizational change from Benedictine University and a graduate certificate in institutional research from The Pennsylvania State University. She earned a master’s degree in applied psychology with a concentration in industrial and organizational development from Fairfield University and a bachelor’s degree from Lynchburg College.

Photo of Will Miller, PhD

Will Miller, PhD

Will Miller, Ph.D., is executive director of institutional analytics, effectiveness, and strategic planning at Jacksonville University. Most recently, he served as assistant vice president of campus adoption at Campus Labs, a higher education technology and consulting firm. During his time at Campus Labs, he leveraged data best practices to help campuses across the globe make strategic, data-informed decisions. Prior to Campus Labs, Will served four years as a faculty member, senior administrator, and the SACSCOC liaison at Flagler College, where he oversaw the campus-wide outcomes assessment process, as well as planning and institutional research activities. Prior to joining Flagler, he held faculty positions at Southeast Missouri State University, Notre Dame College, and Ohio University. As an educator, Will draws on his perspective as a public intellectual to engage students in courses on political science, public policy, program evaluation, and organizational behavior. He earned his master’s degree in applied politics from the Ray C. Bliss Institute at The University of Akron, where he also earned his doctorate in urban studies and public affairs. He holds both a master’s degree in political science and a bachelor’s degree from Ohio University.

Will presents at professional conferences focused on higher education, institutional research, and political science. Whether analyzing public opinion data from central Asian nations for the U.S. Department of State, assessing the inner dynamics of the Republican Party in the era of Trump, or creating models for effective, inclusive strategic planning, he aims to provide relevant, actionable data to relevant stakeholders. As a prolific author, Will has written for outlets including Political Science Quarterly, Inside Higher Ed, Journal of Political Marketing, and Times Higher Education, in addition to authoring multiple books and book chapters in published works.

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